100% BC BEEF comes from cattle that were entirely born, raised, fed, and processed in six regions throughout British Columbia. To meet the premium quality standard of 100% BC BEEF, you can be assured every product with the 100% BC BEEF logo has been assessed by the BC Meats Quality Information System and has been rated top quality. By making the choice to buy 100% BC Beef, you’re supporting local farmers, sustainable agriculture and the local BC economy, and you’re serving high quality and humanely raised 100% BC beef at your table.  It’s a matter of taste.